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Midi is building a digital platform for an oft-overlooked area of women’s health

Midi Health founder Joanna Strober spoke about building the perimenopause and menopause-focused startup on TechCrunch's Found podcast.

While losing sleep is a common symptom of perimenopause, she first had to go to multiple providers, including driving 45 minutes out of San Francisco to pay $750 out of pocket, to get that diagnosis and proper treatment. That realization is what inspired Strober to launch Midi Health, a telehealth platform designed to serve women in midlife by connecting them with providers that are trained in perimenopause and menopause symptoms and treatments. She said Midi isn’t set up to be a digital avenue for users to get one-off care or treatment as fast as possible like many other companies of the same era, but rather to be a platform where women build long-term relationships with providers that make them feel seen.

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