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Mintegral report benchmarks casual gaming metrics on mobile

Mintegral has partnered with GameAnalytics and Tenjin for its 2024 Casual Gaming Report to give marketers guidelines on mobile gaming metrics

Using data from 2023, the report establishes benchmarks for top metrics like ad buys, retention rate, sessions and eCPMs. “Casual gaming remains a powerhouse in the mobile app industry,” said Erick Fang, CPO of Mobvista, Mintegral’s parent company. Across both interstitial and rewarded video ads, eCPMs were higher for iOS devices than Android in the U.S., U.K., Japan, Brazil and India.

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