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Misguided Apple Intelligence ads
The initial Apple Intelligence features aren’t exactly world-changing, but if we’re to believe Apple’s ads, they’re primarily shortcuts for those uninterested in investing time and effort.
In the first ad, Apple Intelligence enables a goof-off who wastes time and annoys his colleagues to surprise his boss with an unexpectedly well-written email. Where’s the positive ad with a dyslexic child using Writing Tools to proofread a school essay or a businessperson using it to understand a complex report dumped on them minutes before a meeting? In it, a woman realizes that she has forgotten her husband’s birthday only after their kids give him thoughtful, homemade gifts, so she quickly uses Apple Intelligence to create a Memories movie of the children doing woodworking with their father.
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