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Misinformation Does Spread Like a Virus, Epidemiology Shows
Going viral appears to be more than just a catchphrase when it comes to misinformation.
Prominent social media figures with large followings can become “ superspreaders ” of election disinformation, blasting falsehoods to potentially hundreds of millions of people. This involved warning people in advance that political actors might manipulate their opinion with sensational stories, such as the false claim that “massive overnight vote dumps are flipping the election”, along with key tips on how to spot such misleading rumours. You can see in our graph that if prebunking is not employed, it takes much longer for people to build up immunity to misinformation (left panel, orange line).
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