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Misinformation fuels outrage and mindless social-media shares – study
Misinformation fuels outrage—which in turn leads to mindless social-media shares, a new study finds.
In large part, these strategies rest on the idea that people generally care about the accuracy of information, says William Brady, an assistant professor of management and organizations at the Kellogg School. The relationship between misinformation and outrage—and how it affects people’s behavior on social media—is the subject of new research by Brady and his colleagues Killian McLoughlin, Ben Kaiser, and M.J. Crockett of Princeton; Aden Goolsbee of Yale; and Kate Klonick of St. John’s University. They categorized a post as misinformation if its link came from a “low-quality” news source known to produce false or misleading content, based on reports by independent fact-checking organizations.
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