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Mobile Ad Blocker Will No Longer Stop YouTube's Ads

YouTube is expanding its crackdown on ad blockers to mobile users, escalating its "global effort" to make you watch ads.

“We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership,” said YouTube in a blog post on Monday. Mobile users are now on the front lines of YouTube’s war on ad-blockers, who have previously slipped by the company’s efforts to force you into watching its ads. YouTube’s fight against ad blockers dates back to May 2023, when users first started noticing pop-ups stating “Ad blockers are not allowed on YouTube.” At the time, a YouTube spokesperson called this a “small experiment,” but it’s turned into an outright war against tools that make the Internet more bearable.

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