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Mobile game installs grew again in Japan in Q1 | Adjust
Mobile game installs grew 7% in the first quarter of 2024 in Japan, according to a new report from measurement firm Adjust.
Japan’s digital environment is vast and diverse, with emerging channels such as connected TV (CTV) and PC and console firmly finding their way into marketers’ playbooks, the report said. Plus, the growing prominence of technologies like artificial intelligence (AI) and machine learning are creating more opportunities to enhance app experiences, find high quality users, and drive engagement, Adjust said. To thrive in this dynamic but ultra-competitive market, it’s essential to find the right channel and media mix, remain ahead of changing data privacy frameworks and regulations, and adapt to shifting user behaviors and expectations, Adjust said.
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