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Mobile game monetization beyond the app stores continues to grow

At GDC, GamesBeat writer Jordan Fragan spoke with Xsolla execs about new forms of mobile monetization in a still-uncertain market.

Developers can build newsletter, email and social media campaigns, retarget strategically and offer things like promotions on bundled packs, in-game currency, content and more, and then drive players directly to their app. They also help developers get lapsed players back into the fold with things like attractive personalized offers, or building a sense of FOMO, depending on users’ previous purchases. Xsolla is currently testing a new pay-with-points program which can bring microtransactions to the next level — having points available for a purchase makes it an automatic buy, and with one click, users are back in the game and playing.

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