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Mobile games can support each other in the race for user attention | Aarki
Aarki's mobile retention report sheds light on the app-browsing habits of different types of gamers, and how devs can keep their attention.
From there marketers can map patterns of behavior across multiple types of apps, including where they go after they leave the game, and make “more precise cohort-based targeting.” Avi Das, Aarki CRO, said, “This report highlights a simple truth: it’s not just about keeping users in one app—it’s about understanding where they go next… The secret is in creating connections. In 2025, our mission is to help marketers navigate this intricate network by understanding users’ natural app-hopping behaviors and leveraging data-driven insights for cohesive and effective retention strategies that maximize ROI.”
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