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Mobile games see high returns on hybrid monetization models | AppsFlyer
AppsFlyer's 2024 State of App Monetization report shows that gaming apps can often benefit from hybrid monetization models -- but not always.
Shani Rosenfelder, AppsFlyer’s director of content strategy and market insights, said in a statement, “Our findings reveal that when optimized for the app type and audience, hybrid models are producing breakthrough results across platforms. For continued success, marketing and monetization teams should utilize ROAS and ARPU to fine-tune their strategies and ensure that their campaigns are align both before and after the install for the best results.” Part of customizing this collaborative approach, according to the AppsFlyer report, is for developers to determine their profitability timeline and measure ROAS, as balancing acquisition, monetization, and retention can be tricky.
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