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Mobile gaming market shows tentative signs of growth again | Adjust
Adjust’s latest report shows that the mobile gaming market has new growth opportunities following the recovery of 2024.
Adjust’s report also notes that hyper-casual games had the highest install share at 27%, though they only held 11% of sessions given their tendency towards high churn rates. Tiahn Wetzler, director of content and insights at Adjust, said in a statement, “After a period of market volatility, mobile gaming is back on a growth trajectory. As mobile-first adoption accelerates in regions like LATAM and MENA, game developers and marketers that prioritize long-term player relationships over short-term acquisition will reap the rewards.”
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