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Modash is flipping the influencer marketing script by connecting brands with the long tail of creators
Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in "funding the odd ones." And what's odd
The 26-year-old Canadian fits the bill himself; originally from Nova Scotia where he tinkered with videos and forums, he made his way to Estonia after reading that it was becoming “the Silicon Valley of Europe.” There, he soon found himself recording podcast episodes with the Baltics technorati, while trying his hand at influencer marketing for clients like Estonian scale-up Bolt. Whether or not the comparison with Silicon Valley stands, network effects were clearly at play and several Estonian founders became Modash’s first mentors and angels, some of whom have returned to join its latest round too. The capital city is also where Schrader met his co-founder and CTO, Estonian software engineer Hendry Sadrak (on the right in the picture above) and the rest of their founding team.
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