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More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad


Sending this ad is completely destructive to all the hard work other teams at Apple have done to make Apple Wallet actually private — and, more importantly, *to get users to believe that it’s private*.

Friday, 27 June 2025 It’s a fact that no company can inject an ad into your physical wallet. I’m 99.9 percent certain this F1 ad was just blasted out to zillions of Wallet users indiscriminately, but some number of users who got it — especially people who know they’re in the demographic for the movie — surely think they got the ad because Wallet is tracking their interests and activities. I try very seldom to call for anyone to be fired, but I think whoever authorized this movie ad through Wallet push notifications ought to be canned.

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