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More than greenwashing? Sustainable aviation fuels struggle to take off


Alternative fuels are intended to reduce the carbon footprint of airlines.

“It’s important that claims for sustainable aviation fuel spell out what the reality is, so consumers aren’t misled into thinking that the flight they are taking is greener than it really is,” Miles Lockwood, director of complaints and investigations at the ASA, said in a statement. Sustainable aviation fuels have been made with a number of alternative ingredients—from worn-out tires to plastic waste (though my colleague James Bruggers has previously covered some setbacks in the plastic-to-jet-fuel field). Currently, international standards require SAFs to be mixed with conventional fuels, which enables airlines to continue using the same infrastructure rather than developing new aircraft that can handle exclusively bio-based accelerants.

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