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Morris Chang and the Origins of TSMC
Book review of the autobiography of Morris Chang.
With TI’s high yields, the company’s manufacturing costs are already lower than its competitors, so Chang decides to regularly reduce the price of integrated circuits to put the screws to the competition and try to capture market share. Chang thinks he’s supposed to help build up General Instrument’s most successful existing businesses, but he gradually realizes that his boss wants him to acquire small companies, reorganize their operations, and then turn around and sell them, similar to a private equity firm. His colleagues dislike him because of various failures of etiquette (such as asking questions during presentations, something considered normal in America but rude in Taiwan), and ITRI employees are angry at the threats to their job security the company spinoffs and probation policies represent.
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