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Most iPhone owners see little to no value in Apple Intelligence so far


A new survey suggests that Apple Intelligence matters to iPhone buyers, but the majority say that the initial features add...

A new survey suggests that Apple Intelligence matters to iPhone buyers, but the majority say that the initial features add little to no value. Things are even worse for Samsung smartphones, with an even greater majority of owners saying they can’t see much point in the AI features offered … Open the emoji keyboard on your iPhone running iOS 18.2, and you’ll see a new glowing smiley icon in the top-right corner.

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