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Most people worry about deepfakes - and overestimate their ability to spot them


Research shows voters around the world are nervous about political deepfakes, with some country's citizens being far more concerned than others.

"With half of the global population participating in elections this year, the potential influence and impact of generative AI and deepfakes demand our immediate attention," Jumio CEO Robert Prigge said. Prigge added that online platforms have "a critical duty" to implement detection measures, such as multimodal, biometric-based verification systems, to combat deepfakes that could potentially influence elections. Jumio noted that social media platforms in Indonesia carried fake content prior to the country's February elections, including a video depicting deceased former president Suharto endorsing the incumbent.

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