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Most subscription mobile apps don’t make money, new report shows
Investors know that most startups fail, but something that may be less understood is how few mobile apps actually make money. According to a new analysis
While it’s perhaps not as surprising that many apps don’t make money, given how many are launched as side projects, seeing the actual monetization figures could be a shock to those who think they have what it takes to beat the odds. In addition, some of those churned subscribers will again return, as the data shows that over 10% will re-subscribe within 12 months, with categories like Media & Entertainment seeing even higher reactivation rates. It forecasts, too, that apps will begin to combine subscription models with other monetization methods like non-renewable in-app purchases, ads, partnerships, e-commerce and affiliate marketing.
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