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Most US TikTok Creators Don’t Think a Ban Will Happen
The Chinese-owned app is in serious trouble in Washington, but a survey of US creators suggests TikTok’s influencer economy is carrying on with business as usual.
The findings suggest that TikTok’s influencer economy largely isn’t experiencing existential dread after Congress passed a law last month that put the future of the app’s US operations in jeopardy. Most creators said they haven’t lost business from brands that pay for marketing content on TikTok since the new law was signed: 83 percent of the influencers who responded said their sponsorships have been unaffected. Over 11 percent of US households have made a purchase through TikTok Shop since September 2023, according to credit card transaction data published in April by the research firm Earnest Analytics.
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