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Motif Analytics brings sequence analytics to growth teams
Motif Analytics, a startup specializing in sequence analytics for growth teams, today announced that it has raised a $5.7 million seed funding round led
“Reporting was kind of fine, but the practical insights, which is usually ‘what should I be doing to move my metrics, where can I find my levers to influence the business?’ Those were complex,” he told me. Another nice technical innovation: Motif uses WebAssembly to allow users to work with local datasets in the browser without having to send any of their data to the company’s servers. “As a tech marketing executive and investor, I have observed firsthand how the analytics space has become overcrowded with similar-sounding products, which always overpromise and underdeliver,” said Viviana Faga, General Partner at Felicis.
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