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Motorola is using the Razr to convince iPhone users to switch, and it's working

The Razr is a hit again, and it's driving major growth for Motorola.

Getting consumers to move from iOS to Android (or vice versa) is no easy feat, and companies like Samsung and Google have been trying various ways to convince users to make the switch, to some degree of success. Not only does the design stand out by evoking a sense of nostalgia and ingenuity (foldables are still somewhat niche), but the large cover screen is exceptionally functional, supporting full app use and selfies from the primary camera without needing to open the phone. She wrote how Motorola played to its strengths well with the Razr marketing strategy, hitting a balance between nostalgic and trendy by using Paris Hilton to help launch the phone while also using very Gen Z-centric imagery on its social media.

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