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Mozilla Asks: Will Google's Privacy Sandbox Protect Advertisers (and Google) More than You?

On Mozilla's blog, engineer Martin Thomson explores Google's "Privacy Sandbox" initiative (which proposes sharing a subset of private user information — but without third-party cookies). The blog post concludes that Google's Protected Audience "protects advertisers (and Google) more than i...

On Mozilla's blog, engineer Martin Thomson explores Google's "Privacy Sandbox" initiative (which proposes sharing a subset of private user information — but without third-party cookies). Losing the information that comes from tracking people might affect them far less when they can use information they gather from their many services... [W]e have a company that dominates both the advertising and browser markets, proposing a change that comes with clear privacy benefits, but it will also further entrench its own dominance in the massively profitable online advertising market..." Google has a plan and even a timeline for closing most of the holes that were added to make Protected Audience easier to use for advertisers.

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