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Mozilla Wants You To Love Firefox Again
Mozilla's interim CEO Laura Chambers "says the company is reinvesting in Firefox after letting it languish in recent years," reports Fast Company, "hoping to reestablish the browser as independent alternative to the likes of Google's Chrome and Apple's Safari. "But some of those investments, which...
But EFF staff technologist Lena Cohen tells Fast Company that approach was "much more privacy-preserving" than Google's proposal for a "Privacy Sandbox." Chambers says Mozilla plans to launch new products outside of Firefox under a " design sprint" model, aimed at quickly figuring out what works and what doesn't. Chambers "says to expect a bigger marketing push for Firefox in the United States soon, echoing a ' Challenge the default' ad campaign that was successful in Germany last summer.
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