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Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising
Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for
By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders. Anonym was founded with two core beliefs: First, that people have a fundamental right to privacy in online interactions and second, that digital advertising is critical for the sustainability of free content, services and experiences. Mozilla and Anonym share the belief that advanced technologies can enable relevant and measurable advertising while still preserving user privacy.
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