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MrBeast Failed to Disclose Ads and Improperly Collected Children's Data
The Children’s Advertising Review Unit (CARU) recommended MrBeast update advertising and data collection practices.
CARU’s inquiry focused on whether certain advertising on the MrBeast YouTube channel was identifiable as advertising; whether certain claims for Feastables chocolate bars were misleading; whether promotions for Feastables sweepstakes clearly disclosed free means of entry, odds of winning, and minimum age requirements; and whether personally identifiable information was collected from children prior to obtaining verifiable parental consent (VPC). Based on the overall net impression of the ads for the Blue Wave sweepstakes, CARU determined that the free method of entry was not adequately disclosed. A second reasonable takeaway is that a child should purchase as many as 10 chocolate bars every day and scan the QR codes to maximize their chances of winning.
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