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MrBeast: World's biggest Youtuber backtracks on X video snub
The star has a change of heart over the Elon Musk-owned platform he had previously snubbed.
MrBeast, real name Jimmy Donaldson, said he would publicly reveal the money he made from the X video, which picked up 33 million views in just 10 hours, in a week's time. But there is no guarantee he will replicate his success on YouTube, as demonstrated by the recent deal struck by US celebrity Paris Hilton, which was pulled after just four weeks. But ultimately it isn't just big brands that bankroll social networks, which tend to spend well but sporadically on high profile campaigns.
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