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Muus Collective soft launches Bellemint mobile fashion game
Muus Collective announced today that its Bellemint fashion styling game is going into soft launch today in the U.S.
Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges, said Amber Bezahler, co-CEO of Muus Collective, in an interview with GamesBeat. “Our initial tests in regions like Australia and Canada have found a highly engaged audience that values self-expression and spends around 30 minutes daily styling, discovering, and shopping the latest collections from Revolve. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-worldoutfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”
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