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My domain registrar (DNSimple) tried to 5x the cost of my reseller plan

TL;DR: DNSimple eliminated our "legacy plan" and tried to increase our annual spend from $810 (plus domain registration fees) to $4,000 (plus domain registration fees). Over ten years ago, I...

In Intercom's case, they made the right move by making exceptions for long-time customers where the risk of brand damage was greater than the amount of revenue they'd add. I will admit I don't know the first thing about being a domain name reseller and the challenges that are involved in a business like this, but without any other perspective from DNSimple, the only takeaway I have is that this is yet another example of a predatory price hike in a product segment that has natural lock-in. I can think of zero people who enjoy being on the receiving end of enterprise sales, and it was worth it to me to spend an annoying amount of time to move off of DNSimple than just roll over and accept a 5x increase in cost for the same (subpar) services.

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