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Myntra enters India’s quick-commerce race with 30-minute apparel delivery
Myntra, India's largest fashion e-commerce firm, on Thursday launched "M-Now," its quick-commerce offering that promises to deliver apparel and other Myntra launches 30-minute delivery service for fashion and beauty products, joining India's growing quick commerce race.
Myntra, India’s largest fashion e-commerce firm, on Thursday launched “M-Now,” its quick-commerce offering that promises to deliver apparel and other lifetstyle accessories within 30 minutes. Myntra said M-Now will offer customers access to 10,000 styles across fashion, beauty and lifestyle categories from popular brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, Bobbi Brown and others. Quick commerce has seen strong adoption in large Indian cities with high population densities, which makes the business model viable due to lower last-mile delivery costs.
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