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Naboo secures $21M for its concierge-style corporate event booking platform
If you've ever tried to book a venue for a company event, you'll know how onerous a task it can be. You have to contact multiple vendors, wait for quotes,
French startup Naboo is trying to bring more visibility into this fragmented market with an Airbnb-esque marketplace for corporate retreats that, in addition to accommodation, bundles in other services like catering, activities and transport. The company also offers a SaaS component that serves as a platform for all MICE events (short for Meetings, Incentives, Conferences, and Exhibitions, these are large-scale gatherings of people). Now, this is a marketplace, so most of that booking value is being captured by its accommodation and catering partners, but the company told TechCrunch it has an average take-rate of 17% — it takes a 10%-12% cut from providers and another 5%-6% from clients.
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