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Napkin AI’s ‘design agency’ of AI agents is changing how professionals create graphics
Graphic design company Napkin AI represents a new breed of vertical AI agents. A user can type some text in the Napkin AI's web site, and Napkin generates a graphic that represents your text within five seconds. What's fascinating is that under the hood, Napkin is doing this by taking the different traditional jobs of a design agency -- copywriter, designer, illustrator, brand stylist – and replicating those discrete functions with individual AI agents -- instead of with humans. The product has gotten 2 million beta users.
It then simplifies the remaining editing process, keeping in mind that most users don’t have advanced design skills — the kind you need, for example, to figure out Adobe Creative Cloud. Here’s how Napkin AI works: It allows users to paste a text description—whether it’s a presentation prompt, a blog excerpt, or brainstorming notes—and receive multiple high-quality graphic options in seconds. Unlike diffusion models that often lack semantic understanding of graphics, Napkin’s agent-driven platform allows it to separate elements like content, layout and style.
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