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National Basketball Players Association unveils metaverse experience with MeetKai
Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. MeetKai and National Basketball Players Association (NBPA) are launching their metaverse experience ahead of the NBA All-Star Weekend. Los Angeles-based MeetKai joined forces with Think450, an innovation partner for the NBPA, to […]
The highlight of the upcoming NBPA metaverse is a digital recreation of “The Brotherhood Deli,” a previously in-person fan pop-up shop that occupied the Thomas & Mack Center in Las Vegas. Attendees can explore the immersive retail experience through their mobile devices or web browsers, accessing digital replicas of merchandise available for purchase from brands endorsed and respected by NBPA members. The NBPA metaverse experience is designed to enable basketball enthusiasts to customize lifelike 3D avatars, interact with other fans, peruse merchandise, virtually try on apparel, and make purchases that can be shipped directly to their homes.
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