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Nazara acquires Fusebox Games for $27.2M
Nazara Technologies, a publicly traded gaming and sports media company in India, has acquired Fusebox Games in the U.K. for $27.2 million.
Fusebox operates IP driven interactive story games that are primarily monetized through in-app purchases, which accounted for about 92% of the total revenues in YTD July’24. Nitish Mittersain, CEO of Nazara, said in a statement, “We see a large opportunity in building an IP based global gaming business that benefits from our core base in India where we can support global studios through enhanced user acquisition strategies, data analytics, live operations and new initiatives such as implementing our in-house AI playbook. Many of our existing IP’s are good examples of this strategy and we are happy to join forces with the talented team at Fusebox as we continue to build Nazara into a global gaming company of meaningful scale”
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