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Nazara integrates with ONDC Network to launch gCommerce in India
Nazara Technologies has teamed up with Open Network for Digital Commerce (ONDC) to launch "gCommerce" in India.
The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving ecommerce landscape and providing developers with new, scalable revenue streams. This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.
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