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NBCU’s streaming chief isn’t worried about you canceling cable
Matt Strauss, head of Peacock and more, has post-Olympics plans to keep you watching even more.
Our usual disclosure before we start — NBCU is an investor in The Verge ’s parent company, Vox Media, but they have no control over our newsroom, and I remain free to demand NFL games in 4K HDR of their executives on my show whenever I want. If pay-TV declines and cord cutting grows, we still want to service the customers who have paid TV, but at the same time, we recognize that the growth over the next foreseeable future is going to continue to come from direct-to-consumer. My only point was as a company, we made the decision that we wanted Peacock to be the home for our content, which meant that we were going to also have to put our money where our mouth is, so to speak, and make the investment to allow us to claw back that programming.
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