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Nearly 10 years later, Tumblr TV launches to all as a TikTok alternative
In 2015, the blogging site Tumblr launched a GIF discovery feature called Tumblr TV as an experimental product. Now, with the U.S. TikTok ban leaving the
The decision to promote the video product from an experiment to a core feature nearly 10 years after its creation has a lot to do with the demand for TikTok alternatives in the wake of the U.S. law that banned the app and others with Chinese ownership in the country. Like many apps, Tumblr noted it saw a surge of users joining its service on the day of the TikTok ban on January 19, a company spokesperson told TechCrunch. Still, the company hopes that a video feed could make TikTok users feel a little bit more at home if they decide to move to Tumblr.
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