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Nearly 40% of game devs create assets with AI, as turkeys seemingly vote for Christmas
A new survey shows just how many game developers are dabbling with AI to get things some more efficiently, despite huge industry-wide layoffs.
“To increase our productivity, like many others, we’ve been really looking at AI and seeing how we can use this new generation of tools to empower our designers so they can create new assets to explore new ideas.” Unity itself said, “While 2023 was a year marked with persisting economic headwinds, game developers are strategically navigating the challenges and successfully adapting to changes in technology, the economy, and player habits by doing more with less.” Having spent time as Head of Communications at a professional sports club and working for high-profile charities such as the National Literacy Trust, he returned as Managing Editor in charge of large US-based technology websites in 2020.
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