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Negotiations over AI are still holding up video game development - Mass Effect's Jennifer Hale explains why
On 26th July 2024, performers from the US actors union SAG-AFTRA began a strike after failing to reach a deal with majo…
On 26th July 2024, performers from the US actors union SAG-AFTRA began a strike after failing to reach a deal with major video game companies over the use of AI. And while an interim Interactive Media Agreement between SAG-AFTRA and the games industry is currently in place to allow some production to continue (and provide acting work), a full resolution is yet to be found. Last March, ahead of the strike, SAG-AFTRA national executive director and chief negotiator Duncan Crabtree-Ireland stated the union's aim was to "make sure the implementation [of AI] is human-centred and focused on augmentation [of production], not replacement of people" and that "consent and compensation" were critical.
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