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Neon raises $14M to build direct-to-consumer stores for games

Neon has raised $14 million in funding to build its direct-to-consumer digital store platform to help make game companies more independent.

Neon’s team has a wealth of fintech, gaming, and ecommerce expertise having built and scaled products at Affirm, Apple Pay, Blend, Meta, Supercell, Unity, Netflix, Roblox, Walmart and more. Neon’s mission is to accelerate the gaming industry’s shift to a more competitive, fair, and open ecosystem by building fintech and commerce tools that help gamemakers become enduring brands. And as a “merchant of record,” Neon handles all complexities associated with payments, tax, fraud, currency exchange, and support across 45 markets, so players can buy how they want, while studios focus on doing what they love: creating the best games for them, Faught said.

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