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Neopets hits 400,000 monthly active users, tripling growth in 2024


Neopets said its comeback gathered steam in 2024. The gaming brand’s daily active users (DAU) reached a new recent peak of nearly 250,000 and monthly active users (MAU) surpassed 400,000. That reflects three-fold growth since the company rebooted itself in 2023 and became a new independent game studio. The numbers are the highest in the […]

Upper Deck: The release of the brand new Neopets Trading Card Game became a fan favorite, with a series of booster packs and expansions already confirmed and in the works, promising to captivate players and collectors alike. PhatMojo: The Blind Box Plushies, Neopets’ first plush launch in over a decade which were then sold at major retailers like Hot Topic, GameStop, BoxLunch and Claire’s and have been flying off the shelves leading to re-ordering. Andrews McMeel: The Omelette Faerie Graphic Novel: Volume 1 was released in October 2024, showcasing how the rich world of Neopets extends far beyond gaming – staying relevant and accessible to a new generation of fans in innovative formats.

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