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Netflix debuts its generative AI-powered search tool
After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event Netflix's new search experience utilizes OpenAI’s ChatGPT to provide subscribers with a conversational discovery experience.
After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday. A closer comparison is Tubi’s ChatGPT-powered search tool, which answered content-related questions and suggested movies based on a user’s specific request. Additionally, at the tech and product event, the company mentioned plans to use generative AI to update title cards in subscribers’ preferred languages.
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