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Netflix Games gains traction with installs up 180% year-over-year in 2023, thanks to GTA and others
Just over two years ago, Netflix announced it would enter a new business: gaming. Amid a mobile gaming market dominated by free-to-play and ad-supported
Based on an analysis by Appfigures, GTA, Storyteller and Football Manager titles are also adding millions of downloads, indicating that a Netflix show tie-in is not necessary for gaming success. Now the comapny is building an AAA (big-budget) studio from scratch to work on a multi-platform game based on “unique IP,” according to a LinkedIn posting from a Netflix recruiter late last year. Game developers would work with industry veterans including Chacko Sonny, Gavin Irby, Joseph Staten, Rafael Grassetti and Jerry Edsall who are heading the studio, the post noted.
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