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Netflix House will fill the voids left by dead department stores
Usually, Netflix is in your house, not the other way around.
Today, Netflix revealed more details about its upcoming permanent retail destinations that were first announced eight months ago, including where the first two Netflix House venues will open in 2025: Dallas, Texas, and King of Prussia, Pennsylvania — a city located 15 miles outside of Philadelphia. Details on what exactly will fill all that space and draw fans to the streaming giant’s first two permanent venues remain thin, but they will include “regularly updated immersive experiences” and “unique food and drink offerings,” according to Marian Lee, Netflix’s chief marketing officer. Netflix also hasn’t shared what either of these venues will look like aside from conceptual drawings, but today’s announcement did reveal that, on the outside, “fans will be treated to some eye-popping sculptures and a mural mash-up of characters from their favorite Netflix titles.” If there’s one thing that can save the nation’s dying shopping malls, it’s statues of terrifying demogorgons out front.
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