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Netflix is already using generative AI in its original shows
Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.
"Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Sarandos shared during the earnings call. The executive says that The Eternaut features "the very first Gen AI final footage to appear on screen in a Netflix original series or film." Using generative AI in production might seem par for the course for a company that's already invested, but it could help to normalize a technology that many creatives remain actively against.
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