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Netflix is bringing an in-person Squid Game experience to New York City

Netflix is gearing up for a major Squid Game push.

Then get ready for Squid Game: The Experience, an in-person “immersive adventure” launching in New York City in October. The Experience will be located at Manhattan Mall and opens on October 11th — which is more than two months ahead of the second season’s upcoming December 26th debut. As of late, Netflix has been investing more into in-person experiences, including plans to open retail destinations in 2025 and creating a Stranger Things stage play that debuted in London in 2023 and is coming to Broadway next year.

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