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Netflix is done telling us how many people use Netflix

Although subscriber metrics are an important signal to Wall Street that show how quickly a company is growing, Netflix isn't the first company to do this.

Netflix will stop disclosing the number of people who signed up for its service, as well as the revenue it generates from each subscriber from next year, the company announced on Thursday. “In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential,” the company said in a letter to shareholders. In 2018, Apple, too, stopped reporting the number of iPhones, iPads, and Macs it sold each quarter, choosing to focus, instead, on how much money it made in each category.

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