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Netflix is revamping search with AI to improve discovery
Netflix is building a new search experience aimed at improving the discovery experience, and it's going to use AI to do it, the company's CEO Greg Peters
“There is more room to improve the discovery and recommendation experience, and therefore provide more value for members, and therefore find the biggest audiences for our titles,” he said. Earlier this month, Bloomberg reported that Netflix has been testing OpenAI-powered search with select customers in Australia and New Zealand. The company, which also started testing a new home page design on its TV app that brought a new way to display show titles and descriptions, plans to roll it out widely later this year.
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