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Netflix is testing out an OpenAI-powered search on its platform

The new search feature utilizes AI to provide personalized recommendations.

Netflix appears to be finding a few more ways to make its subscribers engaged with the streaming platform as it is going to incorporate a new search strategy, Bloomberg reports. The streaming giant is currently testing an OpenAI-powered search engine to help users find TV shows and movies by using specific terms, notes Bloomberg. (Image credit: Android Central)For some iOS devices for users in Australia and New Zealand, the tool is said to be already live for testing, and it is likely to expand to even more markets, including the U.S. “It’s early days for the feature and we’re really in a learn and listen phase for this beta,” Netflix spokesperson MoMo Zhou recently confirmed to The Verge.

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