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Netflix raises prices as password boost fades

Netflix announces some price hikes, as growth from password sharing crackdown starts to fade.

For now, however, the company has said it remains "early days" and told investors not to expect it to start driving growth until next year, despite many subscribers opting for the ad-supported plan. Matt Britzman, senior equity analyst at Hargreaves Lansdown, said Netflix's strong financial positionput the firm in a position to keepspending money to make new hits - the key if it hopes to raise prices without backlash. "The addition of fresh content is key to that, especially in areas like sporting events, and could give Netflix the edge it needs to push prices higher and keep customers coming back for more.”

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