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Netflix Says Its Ad Tier Now Has 94 Million Monthly Active Users
Netflix said its cheaper, ad-supporter tier now has 94 million monthly active users -- an increase of more than 20 million since its last public tally in November. CNBC reports: The company and its peers have been increasingly leaning on advertising to boost the profitability of their streaming pro...
CNBC reports: The company and its peers have been increasingly leaning on advertising to boost the profitability of their streaming products. Netflix also said its cheapest tier reaches more 18- to 34-year-olds than any U.S. broadcast or cable network. "Even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves."
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